#also the jorts are a bdg reference

[gothic-clownz]

fun fact i own those socks there

[aesthetic-gem]

baby

father

[robin-josephette-biden]

A Statement Through Horror: BDG and YouTube

In his video announcing his departure from Polygon Bryan David Gilbert [BDG] stated, “I want to make things that one day people will make a show like unraveled about.” [Paraphrasing here]. Since that announcement he has made some of the most interesting and engaging comedy videos on the platform. On Bryan’s channel, there is a section called “bdg’s scaries” that contains three videos. The first how to make jorts was released April 27, 2019 and will not be part of this analysis, as we are focused on the other two videos. These two videos are Earn $20K EVERY MONTH by being your own boss which was released on October 25, 2020 (two months before his final Unraveled video and departure from Polygon) and Teaching Jake about the Camcorder, Jan '97 which was posted March 3, 2021. If you have not seen these videos yet you should stop reading immediately and go watch them both (honestly everything on his channel is amazing, especially the surprisingly compelling and personal Dances Moving! series) before continuing to read this as I will be spoiling both of them. The position of YouTube celebrity has been the source of a good bit of commentary as short form online media has become more and more central in our culture. Bryan has created two videos that I feel do an excellent job of exploring the relationship between youtuber and audience. I should also point out that this is merely my interpretation of these videos and is in no way BDG’s intended message. I’ll start by going over the first video. Earn $20K EVERY MONTH by being your own boss opens with BDG outside an apartment building, standing in front of a black car. BDG points up at one of the windows and says, “Three years ago I was living in that apartment right there. Third floor, leaky windows, cockroaches, the worst.” I do not know if the real life BDG actually lived in that building, but the 3 years timeframe does line up neatly with his beginning to work at Polygon. BDG continues to bad mouth his old apartment and mentions how he has turned it all around stating, “But just last week I paid off my very first Subaru Impreza. And I own my own house in Nebraska.” This radical change in life-style he credits to, “. . . [working] from home, [making] my own hours, and [being] my own boss. And you can do it too.” I think that it is interesting that BDG’s career up to that point mirrors that of his character, going from newly graduated content creator making small videos in his apartment to one of the most popular creators on Polygon. And all that being accomplished through work that many (rightly or wrongly) would not see as fitting into the mold of the traditional 9 to 5. The idea of making millions working from home, at your own pace, and with no boss is intrinsically tied to the mystique of the YouTube celebrity. Moving into BDG’s office he explains that he makes $20k a month working on spreadsheets. A massive spreadsheet appears behind him that is dated, 01.12.88 (nothing of note happened on January 12, 1988 and the only thing that happened on December 1, 1988 is a large cyclone that struck Bangladesh, January 12, 1888 is the day of the Schoolhouse Blizzard which struck the midwestern US and killed 235 people (remember this for later)) and is filled, seemingly randomly, with garbled nonsense symbols. Many of the cells are the same as other cells and there are empty cells scattered haphazardly throughout the spreadsheet. BDG explains that he got this strategy from Dorian Smiles. In exchange for working on these spreadsheets BDG receives $10k - $20k a month (an amount that lines up pretty damn well with the amount he should be getting through his Patreon page currently, I don’t know if this was true when the video was made though) from Dorian. Wanting to know where the money is coming from BDG asks his bank and they explain that he is wiring the money to himself from another account he has. He grows confused as to the nature of this work and the disproportionately large amount of money it brings in, explicitly mentioning his confusion as to how the money is coming from someone with, “. . . my name and my voice.” and sets about to find and confront Dorian Smiles. BDG sets off for Center Nebraska, which is close to where Dorian lives (a small town in the northeast corner of Nebraska). He states that Dorian’s address hasn’t existed since 1888 (that’s a familiar year isn’t it?) when it was supposedly condemned during an enormous blizzard and is, “. . . just woods now.” The video then transitions to BDG walking through dark woods while his narration talking up the Dorian Smiles program continues becoming increasingly broken. He comes across a figure sitting in the woods that is convulsing strangely, when he calls out to it the figure turns and is him (heretofore named Dorian). Dorian slowly puts his hands over his nose and mouth while staring at BDG at which point the narration cuts out. BDG copies Dorian and when Dorian removes his hands in a flourish, BDG does the same to reveal that he no longer has a mouth. The video quickly cuts back to BDG in his office talking about the program, he asks the viewer, “Why don’t you join me?” and then sits back and smiles while that line repeats without him moving his mouth. The most pressing mystery is who Dorian Smiles is. I think the most likely answer (and one I know I am not the progenitor of) is that Dorian is a reference to The Picture of Dorian Grey by Oscar Wilde, the story of a young man that has a portrait that ages and takes on the ravages of the debauched life its subject lives while Dorian himself does not. BDG would therefore be the unwitting recipient of that blessing, reaping massive rewards while his double, Dorian, lives in poverty and solitude. I like this explanation for Dorian, but I find it to be far more mechanical than thematic. On a metatextual level you could read that Dorian represents the character of BDG. The person that is in all of BDG’s videos, and the one with whom so much of the audience forms a parasocial relationship. In this lens the parallels with BDG’s own life make more sense. By this point in BDG’s career it is not difficult to imagine him feeling stifled creatively at work (I feel comfortable saying this given how soon after this video came out that he departed Polygon). His character had grown too large, potentially becoming alien to him, no longer reflecting the art he wanted to make and so he made a video about a distorted version of himself stealing his voice. In this way the video becomes a statement on his artistic integrity and his desire to test new boundaries and go in different directions. In hindsight, with the knowledge of his departure and then success after leaving Polygon, the video becomes almost heartwarming (if it weren’t terrifying) in the same way that a before and after picture of someone improving themselves can be. We will return to the Dorian Smiles system, but now we must move to the second video, Teaching Jake about the Camcorder, Jan '97. I’ll save you the blow by blow breakdown and aim for a quick summary instead. This video is a simple stationary shot of an old CRT tv. A VHS tape is inserted and a video of a man teaching his, evidently young, son how to use a camcorder plays. It is relatively wholesome and corny in that way that all home movies are and when it ends the tape rewinds and the segment plays again, this time with a few deviations. Over replays the father becomes aware of what is happening and begins trying to reason with Jake through the camcorder begging him to stop watching the tape and move on. The father is menaced by a large shadowy figure that does not speak or move when confronted. Eventually the father resorts to simply taking the camera and recording his own screams of pain. On the final rewind the father simply says, “Attaboy.” before calmly walking out the room and into the dark hallway, a doorway opens at the other end, filled with orange light, and the father walks through and down stairs. The final shot of the video is of the television, showing the hallway, as orange light begins to flicker in the background of the left side of the TV. The sound of the father descending the stairs transitions from the TV to diegetic and a shadow appears briefly in the light. On one level the video is clearly a statement about loss and about trauma. Jake is losing himself by watching these videos on repeat, trying in vain to relive a happier time. In that desperate desire to regain what was lost he is distorting it, making it into something it isn’t, hurting it. At the beginning the father says, “Never ever press the rewind button, otherwise you might record over a precious memory. We always keep the recording going forward . . .“ I think there is an additional, and more personal for BDG, reading however. The father is the modern character of BDG, and we, the audience, are Jake. He is pleading with us to leave the past behind and move on. This was only his 3rd video that he posted after leaving Polygon. It is a plea from him to leave the old character behind and stop trying to make one into the other. To stop obsessively comparing the new videos to the old. To let the future be the future and let the past be the past. He is telling us that his new work will not be like the old, that he has progressed past that and that now his viewers need to as well. The detachment and confusion of Earn $20K EVERY MONTH by being your own boss has transformed into a desire to move forward. But he needed to ensure that his audience was ready to come with him, and so he made a video about loss and the dangers of sinking too far into it. I know that there are some of you that feel I am reading too much of what I assume to be BDG’s thoughts and emotions into these interpretations, and I am the first to admit that I might be. In no way am I trying to say these are the only interpretations of these videos or even that they are correct. I think there is so much more of an artist that they put into their work than they realise. I do not know the mind of BDG, only he does, but these videos made me feel that I had a glimpse into the feelings of a man whose work I admire. These videos are either longer or a drastically different tone to the material he has put on his own channel and as such they stood out to me. They felt different, and they seemed to ask for a different level of scrutiny. On some level maybe BDGs videos can not be divorced from the story of BDG as a content creator, the same as any modern internet semi-celebrity, or indeed any artist. I guess there was also a part of me that wanted to answer the call to action I heard when BDG left Polygon, to unravel his work. I hope in some small way I’ve been able to do that.